Biography of Gil Tatarsky
Gil Tatarsky is a seasoned dealmaker and M&A advisor with experience spanning the full lifecycle of business—from launching early-stage ventures to advising on complex, multi-billion-dollar transactions. His career uniquely bridges Main Street business sales, lower middle market transactions, and institutional-level deal execution, giving him a comprehensive perspective on how to structure, position, and close deals across all levels of the market.
As a franchise owner of First Choice Business Brokers (FCBB), a firm with over 30 years of history and more than $15 billion in completed transactions, Gil specializes in representing business owners in the sale of small to mid-sized companies. He has developed a reputation for bringing structure, discipline, and strategic positioning to the sale process—helping clients maximize value while navigating the realities of today’s buyer landscape. His experience ranges from sub-$1 million owner-operated businesses to multi-million dollar middle market opportunities, with a strong focus on aligning sellers with qualified buyers, including private equity groups and strategic acquirers.
Gil’s edge as an advisor comes from his deep understanding of both sides of the transaction. He maintains strong relationships with private equity firms, family offices, and strategic buyers, enabling him to source qualified capital and create competitive dynamics that drive successful outcomes. His approach goes beyond traditional brokerage—he actively manages deal structure, negotiates key terms, and guides transactions through diligence to closing, ensuring alignment between all parties.
Earlier in his career, Gil structured worldwide licensing agreements between product inventors and direct response marketing companies, successfully bringing products to market at scale. Notably, he launched a golf training product endorsed by renowned coach Hank Haney (coaching Tiger Woods at the time), with national exposure across major networks including the Golf Channel, ESPN, and Fox Sports.
Gil is also a Certified Public Accountant with over 30 years of experience. He began his career at PricewaterhouseCoopers (PwC), where he worked with global entertainment and media companies such as Viacom and Sony. During this time, he was involved in high-profile transactions and initiatives, including the acquisition of Paramount Pictures by Viacom, the launch of the Sony PlayStation, the formation of MJJ Music (Michael Jackson’s joint venture with Sony Music), and productions such as the MTV Music Awards.
This diverse background—combining financial expertise, operational insight, and deal execution experience at both the small business and institutional level—positions Gil as a trusted advisor capable of guiding clients through even the most complex transactions with clarity, control, and confidence.
